Marketing Strategy and Plan for Management Team - myassignmenthelp

Question: Discuss about theMarketing Strategy and Plan for Management Team. Answer: The management team has been setting the five performance objectives which are to be followed by the Company. The performance track recorded by the Company is as follows; The growth in the earnings per share will be as follows: Starting from 8th Year, $4.00, in 9th Year, $5.25 and in 10th Year, $6.50 followed by the 11th Year, $7.50 in 12th Year, $8.50. The Average ROE can be explained as the net income which is divided by the average equity shareholders balance left during both the starting and the end of the year (Barney, 2014). Growth in the Average return on equity investment (AROE) of the Company: Starting from 8th Year, 30% in 9th Year, and by an additional 2.5% annually and in 10th Year throughout till 15th Year (thus reaching to 45% in the 15th Year). There is a expectation for profit due to the increase in stock price which is $30 per share from the 8th Year till the 13th.There is gain through the increase in stock price which crosses the annual EPS target. The company achieves the targeted rates of return on shareholders equity (ROE), thereby giving rewards to the shareholders and thus there is growth in dividends. The Company with time wisely uses the financial capabilities to repurchase shares of stock (Elenkov, 2014). The increase in stock price of the Company is the result of the growth in revenue which indicates that there has been increase in earnings per share resulting in increase in average ROE credit rating, the rate of growth in the annual dividend paid to shareholders, and managements capacity which will help the Company to constantly deliver good performance. A good credit rating is usually marked as B+ or even higher which is to be maintained in the 6th Year till the 10th In the Years starting from 11 till 15th minimum of at least A- is marked. It is seen that the company credit rating was B at the end of the 5th Year (Grant, 2016). In the Company the image rating can be defined as the function of: On the companys P/Q ratings which is the result for the action cameras and the UAV drones, The companys global market in the shares for both the action cameras and UAV drones as to be maintained by the company as image rating which is 70 in the 8th and 9th Year.75 in the 10th till 12th Year, and 75 in the 13th to 15th Year. The Board or the Management is of the view that the performance targets in the year 6th till 15th Year is achievable by all the managers of the Company. There has been growth and opportunities which increases the profit margin. There is increase in the profit in the global market for the action cameras and UAV drones in the period from 6th till the 15th year (Howard, Turban Hurley, 2016). The Board has given the various steps for strategy making so as to achieve the above five performance objectives. In order to achieve the target there has been two vital constraints, which are as follows: The board is of the view that the Company shall stay independent and therefore the Company cannot plan for merger or acquisition with another company. The company shall also comply with all the legal and the regulatory norms. They should abide by the business and ethical code of conduct of the company. Further, the Board has been effective in reaching the performance targets which is available to the public shareholders for the investing, thus the investors have expectations from the Company so that the Company is able to achieve its annual target. References Barney, J. B. (2014).Gaining and sustaining competitive advantage. Pearson Higher Ed. Elenkov, D. (2014). Experiential Exercise with Multinational Student Teams: Researching Together a Multinational Corporation and Developing Jointly a Strategic Marketing Plan for IT Using Blackboard.Developments in Business Simulation and Experiential Learning,41. Grant, R. M. (2016).Contemporary Strategy Analysis Text Only. John Wiley Sons. Howard, L. W., Turban, D. B., Hurley, S. K. (2016). Cooperating teams and competing reward strategies: Incentives for team performance and firm productivity.Journal of Behavioral and Applied Management,3(3).